Amazon Extends Monthly Prime Option to Cash-Strapped Students

Amazon is rolling out a service that lets parents and teens share an Amazon account

Amazon is targeting a new segment of shoppers - teenagers.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need". Children can access digital content that their parent allows on their child's device but are not enabled to shop. The teen can also add a note to their parents.

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In addition to the shipping, you get access to Prime Video, Music, Photos, Reading, and Twitch Prime (meaning you can sub to your favorite streamer once a month, which is pretty great).

Amazon is making Prime more accessible for students thanks to a new monthly payment option.

Teens who are interested in using their own login can get the ball rolling by texting their parents an invitation.

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For college students not willing to commit to a full year of Amazon Prime, the company announced Wednesday a new $5.49 monthly payment option called Amazon Prime Student. And parents can add their minor children as authorized users of their credit cards or co-sign credit card applications for their college-aged kids, allowing them to spend their money online.

Capturing teen customers might be more hard than previously imagined.

Order approvals are switched on by default, so if a parent wants to allow a teen to shop Amazon without each item being reviewed they'll have to explicitly disable this feature. "I think this is the direction a lot of these companies are going in just to help parents and teens stay more connected in a safe way".

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