Gucci Will Stop Using Fur in All Collections Going Forward

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As such, the brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul, which is a breed of domestic sheep.

The Italian fashion house, headed up by Alessandro Michele and known for its fur lined loafers, is being helped in its new fur free mission by the Humane Society of the U.S. (HSUS) and LAV, an organisation that believes in animal free fashion.

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"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said in a statement.

Gucci will become part of the Fur Free Alliance, an global group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.

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In April, a Sky News Investigation with Humane Society International found four types of animal fur being sold on the British high street - but marketed to shoppers as fake fur.

The luxury brand will also become part of the Fur Free Alliance, an worldwide group which promotes animal welfare and fur alternatives in the fashion industry. "Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals". It said it would auction its remaining fur items. Gucci's new fur free policy marks a game-changer for the whole luxury fashion industry to follow. "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion". But campaigners say there are 75m animals in fur farms globally, often kept in tiny cages and suffering disease, injuries and stress.

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