Pizza Hut Unveils a Pizza Parka

Bloomberg

Both the delivery pouch and the parka combine 3M Thinsulate Insulation thermal technology, often used in winter jackets, with a PET Aluminum Radiant Barrier, a material that keeps astronauts warm.

Keeping those pies hot en route to delivery customers has always been a challenge for pizza restaurateurs, but Pizza Hut has rolled out a system created to get the pie to the person in "oven-hot" form, a news release said.

A Pizza Hut spokesman says more than anything else, consumers want a hot pizza. Just wear the delivery pouch instead. Most people wouldn't necessarily get excited about a new type of pizza insulation, but when you promote the new technology with an accompanying unbelievable apparel product, you tend to get more press.

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Pizza Hut also is adding more delivery drivers.

It didn't stop there though.

During the month of October (also known as National Pizza Month) customers who place an order via the company's website or app will be entered for a chance to have a Pizza Parka delivered along with their pizza.

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Those insulated bags delivered pizza arrives in keep your large pepperoni-and-mushroom pizza pretty toasty, so why not try the same technology for a parka?

The annual edition publishes in January.

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