Samsung to showcase Bixby 2.0 on October 18

Samsung appoints new executive for Bixby development

Samsung's new voice assistant, Bixby, is much more loathed than loved, making it rather urgent that the 4-month-old service gets an upgrade to help it win over new and current users. The department is basically in charge of developing Bixby and other artificial intelligence services. We can expect the virtual assistant to receive some major upgrades that will make it compete with others including Google's Assistant, Apple's Siri, Microsoft's Cortana, and Amazon's Alexa, which are already available in wide range of countries.

Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox.

Before joining the group, Chung led a mobile platform and solution lab at Samsung Research America located in Silicon Valley from 2015.

Samsung might have removed Rhee as the head of Bixby's development because of the digital assistant's negative response from users as well as tech critics.

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Samsung Electronics is slated to unveil the upgraded version of Bixby at Samsung's annual Developer Conference in San Francisco on October 18.

Samsung's mobile business chief, Koh Dong-jin recently noted that Bixby hasn't been a resounding success, and that Bixby 2.0 would address the shortcomings of its predecessor. The issue is believed to be the company's language barriers and lack of necessary data between Samsung's Korean and United States headquarters.

Samsung is also reportedly set to release a Bixby speaker. Bixby 2.0 will include improvements like support for expanded third-party services and products beyond smartphones. The announcement will take place during the company's annual developer conference. Viv is a global artificial intelligence platform comprised of former Apple employees who generated Siri AI assistant which was purchased by Samsung past year.

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