Target Goes National With Google Voice-Activated Shopping

Target joins other retailers in offering voice shopping

Besides, Google Assistant will soon be gaining functionality for online shopping, now shopping via Google Home and Assistant is only possible on Android TV.

Target is making a big move into Google Express.

Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours.

For now, grab the Google Express app and check out what's new at Target.

In the future, Google details that more features will come, such as the ability to add your REDcard to Google Express to receive 5% off most Target orders, plus free shipping. In addition, in 2018, Target shoppers will be able to link their Target.com and Google accounts, so the service will remember all their favorite items. "Work is underway for Google and Target teams to bring this all to life".

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Target is significantly expanding its partnership with Google, offering customers voice-directed ordering through a Google Home device or an Android TV - and soon through any Android phone or iPhone - and two-day delivery nationwide via Google Express. Amazon started offering Echo voice assistants in late 2014, while Google made its debut with Google Home earlier this year.

Google's shopping service, Google Express has received new collaboration today, with the retail giant Target.

The Target team up comes just after a similar partnership with Walmart and Google. In August, for example, Target acquired transportation tech company Grand Junction to promise same-day delivery to customers to match one of key appeals of Amazon's discount shopping subscription program, Prime.

Merchants routinely offer online ordering to consumers who have gravitated to the e-commerce way of shopping. But the key is personalizing the order so if a consumer shouts out "detergent", the voice assistant will know the exact brand that the shopper wants.

The voice-activated ordering is now available in Panera's hometown of St. Louis and at its six locations in the Silicon Valley area. Even Apple has one coming out this year. But a store's omnichannel strategy has become more complex and competitive, so partnering with an enterprise-scale digital player becomes a necessity to provide more mobile-driven services such as on-demand merchandise delivery or mobile order and pay.

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