Walmart Teams Up with Lord & Taylor

Walmart Teams Up with Lord & Taylor

Wal-Mart Stores Inc (NYSE:WMT) has entered into a partnership with upscale retailer Lord & Taylor to offer the latter's fashions on Walmat's website, in a sign that the largest retailer on earth wants to shed its unfashionable image. Moody's retail analyst Charlie O'Shea said, "The announcement that Walmart would begin offering Lord & Taylor merchandise on its website in 2018 is yet another indication of the verve with which Walmart is attacking online sales".

"Our goal is to create a premium fashion destination on Walmart.com", said the Head of Fashion for Walmart's U.S. E-commerce Division Denise Incandela in a statement to NBC.

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Walmart is delving deeper into the fashion world, and it all starts with an unexpected new partnership-with Lord & Taylor.

Over the past year, Walmart has aggressively expanded its online assortment, now offering more than 60m items on the site, compared to 20m last year. But despite its store muscle, Wal-Mart has failed to replicate that success online.

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High-end fashion has been a category notorious for being hard to sell online, especially as expensive brands have been reluctant to let sites like Amazon and Wal-Mart carry their items.

Meanwhile, Lord & Taylor continues to evolve its department store model, combining brick and mortar locations with online destinations for an all-channel experience. REUTERS/Mike Blake/File Photo "This is a part of a larger business strategy where we are working to create a new Walmart.com", Incandela said.

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Walmart has been making increasing efforts to acquire small online fashion brands this past year such as Modcloth, Shoebuy, and Bonobos in an attempt to recover a decline in sales against Amazon and other rivals in the online fashion marketplace. "They are a great company for us to work with as we continue to grow our digital presence".

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