Instagram's Distinct Messaging App Could be A victor

Instagram Direct is Becoming its Own App

Direct is now available for download as part of a test for Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, and the reason for this move is to get more people using Instagram's direct messaging service while letting the core Instagram app be a place to share your photos and videos with the entire world.

That makes sense. Just look at Facebook Messenger, which was first released in 2011, and made the default mobile messaging experience since 2014.

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Direct would be available from today in Italy, China, Turkey, Israel, Portugal and Uruguay for both the Android and iOS. Here is what Instagram has to say about the new app.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Instagram product manager Hemal Shah said.

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If one gets successful in downloading Direct, they would notice that it would remove the by default inbox from the mainstream messaging application. Swiping right from the Messages screen in Direct brings you directly to the main Instagram app. This is similar to how Snapchat opens, which is a way to encourage users to start taking and sharing photos. Since Instagram is also positioning Direct as a camera-first app, it also comes with four exclusive filters which aren't available in the main Instagram app.

When Facebook split Messenger off into its own standalone app, it had about 500 million monthly active users. If you download Direct, your Instagram inbox will be scrubbed from the main app. Instagram has no timeline to launch it globally, but it'll probably happen eventually. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.

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In the past few years, WhatsApp has remained a relatively unchanged, bare-bones messaging app, while Messenger has become much more, transforming into a platform of its own: Bots, payment options, phone calls, and even games have now found a home in Messenger.

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