Pantone's Color of the Year, Ultra Violet, Is the Perfect Hair Inspiration

Deep Purple'Ultra Violet Is Pantone's Color of Year

Pantone called the 2018 color "dramatically provocative and thoughtful" in its announcement.

Behr Paint suggests King's Court as a paint color that corresponds to Ultra Violet, Pantone's 2018 Color of the Year.

Top News California Wildfires Force Over 200,000 to FleeAFP  Getty Images
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One of the hottest color trends this year was millennial pink.

Pantone describes it as "an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo".

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Every year, the Pantone Institute names a Color of the Year. "As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it's one of tradition and elegance or unexpected boldness". "We wanted to pick something that brings hope and an uplifting message", Leatrice Eiseman, executive director of the Pantone Color Institute, explained to The New York Times. Last year's top hue was Greenery and in 2016, Pantone picked two hues, Rose Quartz and Serenity.

The shade was used often on runways during 2018 Fashion Week, People noted.

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The selection draws upon influences from pop culture like Jimi Hendrix and David Bowie, who both favored purple hues, Pantone said in the announcement.

"There is a sense of optimism and confidence in this color", Murphy said. "For a regal, energizing look, pair it with lighter, contrasting blues and terra cotta oranges".

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This year's theme is no exception, and the colour company's choice of Ultra Violet can be interpreted as a strong statement about the current culture zeitgeist and the ongoing struggle for women's rights around the world. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

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