Amazon Alexa will become your co-pilot in Toyota, Lexus cars

201-lg-cto-2018-ces-interview

While on the road with a connection to the Internet, Alexa can provide directions, the news, access audio books, adjust smart home settings or a number of other voice-command tasks. Google Assistant is already expanded in the smart speaker space, while Siri is so far packed in the proprietary ecosystem of Apple iPhone, iPad, and Apple Watch. Intelligent speakers, like Amazon's Echo and Google's Home, are "quickly becoming the core foundation of smart homes", he said.

The competition to build software people can manage with their voice is one of the hottest topics in consumer technology, drawing, in addition to Amazon and Google, the attention of giants like Apple, Microsoft and Samsung. Amazon has also earlier launched Alexa Mobile Accessory kit, opening the gates for Alexa to headphones, smartwatches and fitness devices. This year, CES will introduce an AI category for the first time in CES Marketplace, where thousands of companies exhibit new products.

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"Google's aware that the future is moving to a world in which most likely we're using devices beyond phones, we're talking to our devices", he said. Sony should join the Amazon Echo Show-challenging party as well sometime "later this year", provisionally keeping under wraps everything about its own voice-commanded, display-sporting smart speaker. But it hasn't been a huge factor in gadget announcements leading up to CES.

Google is anxious that Alexa could threaten Google Assistant in overall market share. One way Google is reportedly looking to do that is by launching a revamped online store in February.

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Google Assistant soon will be coming to more than a dozen voice-activated speakers, including Altec Lansing, Anker Innovations, Bang & Olufsen, Braven, iHome, JBL, Jensen, JB, Klipsch, Knit Audio, Memorex, Riva Audio and SoLIS, Huffman said. Google is the closest direct competitor, and no other company is even in the game.

Alexa is also making its way deeper into the realm of Microsoft's Cortana.

Altered Carbon trailer lays out the beginning of a mystery
Who is in the cast of Altered Carbon? The trailer establishes the mind-bending task set before Joel Kinnaman's Takeshi Kovacs. So far, we're loving the Blade Runner-esque visuals and we want to see more. "You shed it like a snake sheds its skin".

More important than product push, Google's "VIP" presence at CES is also potentially a hiring gesture to poach developers, an analyst at Forrester Research told the Washington Post.

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