CES: Samsung and Harman unveil new automotive solution

Harman QLED MoodRoof

It only takes a brief glimpse at the news coming out of CES 2018 to see how the automotive industry is now easily one of the fastest-growing segments of the technology market, and that's because automakers are looking to add more and more autonomous features as the race to put driverless cars on the road intensifies.

It offers in-car compute for levels 3 to 5 automation and a new ADAS - Advanced Driver Assistance System - forward-facing camera system, designed with Harman.

Each new solution was made possible through the HARMAN-Samsung alliance that leverages Samsung's global scale, R&D capabilities, dominance in mobile/TV/semiconductors and distribution channels and HARMAN's leading connected auto heritage, relationships, market knowledge and growing community of innovation partners. These include lane departure warning, forward collision warning, pedestrian detection, and automatic emergency braking.

Introduction of the DRVLINE platform Samsung's DRVLINE platform was developed as a first-of-its-kind Open, modular, scalable platform for autonomous vehicle applications.

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"The cars of tomorrow won't just change how we get around, they'll transform our streets and society". "Building an autonomous platform requires close collaboration across industry, as one company can not deliver on this enormous opportunity alone". The challenge is simple too big and too complex.

Samsung closed out its CES press conference this evening with an update on 5G, including what it described as "the industry's first 5G-ready automotive solution", also known as the Telematics Control Unit (TCU).

"In a vehicle, the human brain is constantly performing incredibly complex calculations while driving", said John Absmeier, SVP of Autonomous/ADAS Strategic Business Unit at HARMAN and VP of Smart Machines for Samsung Electronics.

HARMAN has been a subsidiary of Samsung since a year or so.

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Samsung has announced its DRVLINE autonomous driving platform. Is that pedestrian going to step into the street?

Samsung and Harman also unveiled a new Digital Cockpit platform that offers an in-car screen that can display vital vehicle information and features. This also allows for the Android OS to be integrated on four displays - a first for the industry.

HARMAN and Samsung are on a joint mission to excel as far as the future goes. At the heart of the announcement is a trio of connected technologies for automotive, consumer, and enterprise markets.

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