Cindy Crawford Recreates Her Iconic Pepsi Ad Campaign for the Super Bowl

Cindy Crawford Recreates Her Iconic Pepsi Ad Campaign for the Super Bowl

The 51-year-old stunner wowed fans 26 years ago when she pulled up to a gas station in the soda commercial and stepped out of a red Lamborghini, wearing a white tank top and an iconic pair of denim cut-off shorts, to cool herself off with a cold can of Pepsi. The ad, "This Is the Pepsi", recreates Crawford's 1992 now classic commercial, but with an added twist, the appearance of her son Presley Gerber. PepsiCo said the year-long campaign will cover the whole Pepsi range - Pepsi, Pepsi Max (Zero Sugar in the US) and Diet Pepsi - and is set to run in 55 markets. The marketing blitz includes ads during next month's Super Bowl and the half-time show, and the beverage giant is bringing back retro packaging and its '90s-era Pepsi Stuff loyalty program.

The new Super Bowl ad, called "This Is The Pepsi", is part of the company's "Pepsi Generation" campaign celebrating all of its pop culture highlights over the past 120 years. It's a look back at getting people excited for Pepsi now and the future. Some lucky fans were also given the chance to win sideline passes to see him perform live at U.S. Bank Stadium through a social media campaign, #PepsiHalftimeLive. It will also begin to promote the brand's decision to include retro packaging on all products, starting January 29. Similar to the first Pepsi Stuff campaign, fans can earn points to redeem for items like vintage T-shirts, LED signs and coolers. Fans of all ages in the USA only can earn points through codes on participating retro packs under the cap or inside take-home packs, and entering codes onto PepsiStuff.com.

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The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the USA meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". This is the sixth consecutive year Pepsi has sponsored the halftime show.

Crawford, who is married to George Clooney's business partner Rande Gerber, is making plans to attend the Super Bowl in Minneapolis, Minnesota with her family, as her father lives in the city.

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The pop-up will also feature a trophy presentation for the 2017 Pepsi NFL Rookie of the Year award. Fans can vote for one of the five finalists on NFL.com/rookies through Thursday, Jan. 25 to determine the victor. To this day it's still one of the defining moments of her career. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.

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