Circuit City to relaunch online next month, with stores on the horizon

Getty Images via KNXV

Circuit City, which has been out of business for almost a decade, will relaunch online on February 15, CEO Ronny Shmoel said Monday at the Consumer Electronics Show, CNBC reports.

Circuit City also plans to partner with IBM, incorporating its Watson artificial intelligence platform to personalize the electronics shopping experience.

Its website will relaunch February 15, the company's CEO, Ronny Shmoel, said Monday at the Consumer Electronics Show. Shmoel made the announcement this week at CES in Las Vegas.

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The company plans on opening kiosks, stores within stores, plus its own showrooms in the not-so-distant future. It will include several novel features, including search by photo and tech support via video chat, he said.

Shmoel, per Twice.com, acquired the Circuit City brand from Systemax in 2015.

Circuit City was originally launched in 1946 before filing for bankruptcy in 2008.

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Among the items to be sold are audio/visual, computers, gaming, imaging, small appliances and smart-home products. It's unclear when Circuit City's first showroom will be ready to open.

On Monday, Shmoel told the publication that "major retailers" have expressed interest in working with Circuit City to open stores within their stores. The trend known as the "retail apocalypse" has worsened in recent years, as retail bankruptcies reached a six-year high in 2017.

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