LG's 65in rollable OLED makes every other TV look boring

At CES, Samsung, LG vie for top spot in premium TVs

While LG's own ThinQ AI technology will be able to handle more basic functions, Google Assistant and Alexa can help expand the functions by letting users control different smart home products, or even ask a simple question or place an order for something through Amazon. All these latest innovative technologies will be showcased under the slogan "Display Your Lifestyle". If one company has neglected these TVs, and put all their eggs in a premium basket, it will show in our testing.

By seeing LG's arsenal for CES 2018, most probably the company might be the show stealer at CES 2018. The TV can be uncurled and rolled up again 50,000 times over its lifecycle, according to LG.

Attendees stand in front of a QLED TV at the Samsung booth during CES International in Las Vegas in 2017. Associated Press files
Attendees stand in front of a QLED TV at the Samsung booth during CES International in Las Vegas in 2017. Associated Press files

Although some concept big-screen TVs shown at past CES shows have been bendy, this is the first one that's flexible enough to spin up into tube form.

Taking a page out of LG's pioneering work in using OLED displays to offer a brighter picture, Sony is also looking to make headway in that market with their 2018 line-up of TVs. LG is promising that 8K OLED display will have unbeatable picture quality with flawless black, more vivid colors and wide viewing angles. It's the closest LG or anyone has ever come so far to a rollable TV display with full home theater dimensions and we wouldn't be surprised if CES 2019 features it as an actual consumer market item, but it's not quite ready for the mass market at this point.

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Universal Display Corporation (NASDAQ:OLED) had a huge year in 2017 and that momentum is carrying over to the new year, with the shares adding 8.7% today to trade at $194.90, earlier tapping a record high of $196.90. In all, LG rolled out nine 4K LG AI OLED TVs, ranging from 55 in.to 77 in., and seven 4K LG AI SUPER UHD TV models, ranging from 55 to 75 in.

The LEDs in The Wall's panel can be switched off individually in the same way as an OLED display.

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LG just took the wraps of its new 65in OLED TV, and while it is still just a concept, it gives us a very real glimpse of what's just around the corner with respect to product design and display technology.

The Alpha 9 processor will also enable a massive leap in the look-up table - a term you'll be hearing a lot from LG in the New Year.

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