Mother Of H&M Model Tells Everyone To 'Get Over It

Pepsi and Benetton

H&M has apologised after selling a hoodie emblazoned with the slogan "coolest monkey in the jungle", which was modelled on its website by a young black boy. However, claiming that people are "crying wolf" is dismissing the larger and more damaging issue.

The New York Times reports that H&M publicly apologized for the photo on Monday and promised to pull the shirt from all stores worldwide. "The image has been removed from all online channels and the product will not be for sale in the United States". There's no word yet if the lad has accepted, and Diddy's people refused to comment when approached by Metro.co.uk, but it would certainly be one heck of an outcome to the sh*tstorm caused by the controversy. We're deeply sorry that the picture was taken, and we also regret the actual print. Stop crying Wolf all the time, unnecessary issue here...

Terry Mango, who said she was the "mum" of the model in a series of now-deleted Facebook posts, said she doesn't believe the ad was racially insensitive. "I think they overlooked it", he said.

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"Everyone is entitled to their opinion about this", Mango wrote. These offenses are more about the makeup of the rooms where they happen, than the items they produce.

LeBron James fumed on social media: "U got us all wrong!" We've not really decided what we want - we want to hear from them [H&M] first, then we can go out with a press release.

"We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong", the National Basketball Association superstar went on. "We spoke to them and they said it wasn't meant to be racist".

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Jesse's full post on Instagram. Singer and songwriter The Weeknd, who has collaborated with H&M on a fashion line, tweeted that he is "shocked and embarrassed" by the photo and said he will no longer work with the company. "Last year I chose to do a holiday campaign w/ (with) @HM specifically because it centered (on) women and girls as imaginative doers; because it centered (on) an intelligent dark skinned girl w/ (with) natural hair as (a) protagonist; because it featured a loving, creative, working class black family".

And legendary rapper Diddy, who has allegedly offered the boy a $1million (£740,000) contract, wrote: "Put some respect on it!"

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