Rihanna Sends Snapchat Stocks Plummeting After Offensive Ad

Rihanna Sends Snapchat Stocks Plummeting After Offensive Ad

'Now SNAPCHAT I know you already know you ain't my fav app out there! "Shame on you. Throw the whole app-oligy away." .

"This isn't about my personal feelings, cause I don't have much of them... but all the women, children and men that have been victims of [domestic violence] in the past and especially the ones who haven't made it out yet... you let us down!"

Snapchat said most of its advertising is bought through a self-service platform but is subject to review that should have stopped the ad. In a blistering Instagram post, the singer slammed the app for shaming domestic violence victims and wrote, "Shame on you".

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Snapchat came under fire earlier this week after running an ad created by a third party, which modeled itself after a "Would You Rather?" game.

Snapchat was criticised for showing the ad by people who said it clearly referenced a famous incident of domestic violence between the pair.

Rihanna is the latest celebrity to send Snap's stock sliding.

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Rihanna was not content with the apology and On Thursday morning, the singer took to her Instagram story, where she offered her thoughts on the matter. In 2009, Brown pleaded guilty to physically assaulting Rihanna during an altercation. And in February, the app fell by Dollars $1.6 billion after Kylie Jenner sent a tweet calling out the app for its latest format redevelopment. Bad that anyone thinks this is appropriate. Snap Inc's stock prices fell around 4 percent later Thursday, wiping out almost $800 million from its market value, reports CNN.

Although it's troubling that the ad was approved by those in charge, at least the company is following proper protocol to eliminate such problems in the future. In another statement, the company called the ad "disgusting" and assured fans that they were going to investigate how it was able to make it through their approval process.

Rihanna's condemnation of Snapchat comes just a few weeks after social media personality Kylie Jenner criticized the platform's redesign. According to latest reports, Snapchat stocks have dropped almost 5 percent.

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