Zuckerberg has a hard time during the second hearing with US Congress

Olivier Douliery  Abaca  AP

"But I think you have to be careful about putting regulation in place".

Still, he said, lawmakers need to be careful, noting that new rules or laws could hurt smaller businesses more than a behemoth like Facebook.

Zuckerberg himself said regulation could hurt its smaller rivals.

One question Facebook did answer was whether it would continue to oppose the California Consumer Privacy Act, which would allow residents in the state to opt out of companies selling their data.

Mr Zuckerberg reportedly hired a team of experts to teach him how to behave in a personable manner throughout the first testimony. Ahead of the hearings, the company announced that not only had Cambridge Analytica improperly gathered data from up to 87 million users-rather than the previously reported 50 million-but also "malicious actors" had exploited the site's search features to collect information from "most" of its two billion users.

It will be weeks before Facebook responds to Congress and addresses this issue.

Ben Lujan, Mark admitted that Facebook occasionally collects data from people who have not signed up to the platform "for security reasons".

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The flip side to all this is that anyone who owns shares in Facebook should be happy too, as they've gotten slightly richer also.

The app vacuumed up not just the data of the people who took it, but also - thanks to Facebook's loose restrictions - data from their friends, too, including details that they hadn't meant to share publicly. "That's not how advertising works, and I do think we could probably be doing a clearer job explaining that, given the misperceptions that are out there", he said in response to a question.

On the topic of Russian meddling in the 2016 U.S. election, Mr Zuckerberg admitted it would be hard to completely eradicate such behaviour for "as long as Russia employs people for the activity".

After allegations that British data firm Cambridge Analytica inappropriately harvested Facebook user data for targeted political advertising, the senatorial questioning focused on concerns about data privacy, control, and regulation, highlighting how the advertising business model disincentives privacy protection. "How is today's apology different?" Earlier this year, special counsel Robert Mueller charged 13 Russian individuals and three Russian companies in a plot to interfere in the 2016 presidential election through a social media propaganda effort that included online ad purchases using US aliases and politicking on USA soil.

A house hearing examining the company's privacy policies and the role Facebook played as Russians intervened in the 2016 election has begun.

Whether Facebook tracks offline data through devices that have been connected to Facebook at some point.

"The GDPR requires us to do a few more things and we are going to extend that to the world", he said.

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The congressman said non-members of Facebook wanting to know what data the company holds are directed by the service to sign up for a page in order to see what information is being harboured.

In the hearings, Zuckerberg is trying to both restore public trust in his company and stave off federal regulations that some lawmakers have floated.

Mark Zuckerberg seemed to have an easy time at his appearance before Congress on Tuesday, thanks to senators that seemed clueless about technology.

Republicans have yet to get behind any legislation, but that could change. Gary Peters (D-MI)."No", Zuckerberg replied, firmly.

And it's now a big enough thing that people now have to take this seriously. "I want to make sure in an open session I don't reveal something that's confidential", he said.

"I started Facebook, I run it, and I'm responsible for what happens here", he continued.

He outlined steps the company has taken to restrict outsiders' access to people's personal information. As it turns out, the app also asked for permission to access private messages.

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