Netflix's 85% Of New Spending Will Be On Original Shows And Movies

Netflix's 85% Of New Spending Will Be On Original Shows And Movies

Original content is what is set to keep the millennials interested in the new-age streaming services and Netflix is taking note of that.

Netflix chief content officer Ted Sarandos.

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And while movies account for one-third of viewing on Netflix, Sarandos pointed to new, big budget titles as one area where it no longer makes sense for the streaming service to spend a ton of money - because if you really want to catch the latest blockbuster, you probably already saw it in theaters.

Sarandos revealed on Monday that more than 90% of Netflix users regularly watch its original programming, so it's hard to see how the strategy of making its own content could go wrong, beyond simply churning out too much content at expense of quality. And with a lineup of shows like Stranger Things, Lost in Space, big deals with Ryan Murphy and Shonda Rhimes, and the newly-acquired horror anthology from Guillermo del Toro, it's no wonder the streaming service has such a great reputation. The other main method for Netflix to pay the bills is through those monthly subscription fees paid by its members.

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And Netflix subscribers might be up for paying even more than they do now, according to a survey of 1,100 American Netflix subscribers by Piper Jaffray analyst Michael Olson. Another survey found that two-thirds of Netflix's U.S. subscribers would stick with the service even if it raised prices to $15 a month or more.

"The creators we're talking to, they watch Netflix and they want to be on our network", Ted said, Via NY Post. (Piper Jaffray conducted a similar survey of Netflix subscribers in 2016).

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Part of the context here is that numerous studios that have sold their content to Netflix in the past are now either saving it for their own streaming services or looking to raise the prices.

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