YouTube Announces Expanded Music Credits on Videos

The You Tube app logo is seen on a smartphone in this

The "music in this video" feature will provide expanded credits for songs heard in a wide range of videos, from official artist clips to fan-uploaded content containing recorded music, along with DJ sets, short films, beauty vlogs and gamer videos. "The new feature, dubbed 'Music In This Video", will apply to both official music videos and - in what YouTube claims is a first for any platform - relevant user-generated content. Even before the announcement, several artists, including John Mayer and songwriter Ross Golan, expressed the importance of crediting everyone who worked on a given song.

YouTube says the Music in this video feature is already available for over half a billion videos, and that it will continue to expand.

"YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning", explained YouTube further.

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"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".

Martin Bandier, Chairman and CEO of Sony/ATV, the world's largest music-publishing company, said, "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked".

It's notable that today's news of the "Music in this video" feature was accompanied by approving statements from some of YouTube's prominent critics within the industry.

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JT Meyers, CEO of mtheory, commented: "Artists invest significant creative energy and financial resources to create compelling music videos".

"Music in this video" is now available on all YouTube videos now.

Björn Ulvaeus of Abba noted, "The songwriter is every bit as important as the artist and deserves recognition".

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Why YouTube has waited so long to present this music discovery feature is anyone's guess (Shazam anyone), but here it is. "Music in this video" will be accessible by clicking "Show more" underneath a video. Plus, credits will be accessible for all future videos with music.

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