Hot dog water sold for $38 a bottle at Canadian festival

Hot Dog Water promises slurry of health benefits for only $38 per bottle

Advertised as "keto friendly" and gluten free, the Hot Dog Water - literally just a bottle of water with a weiner floating inside it - promised to help you increase brain function, lose weight, improve vitality and look younger.

What people didn't know is that Bevans knew the water, in which he boiled about 100 of those organic wienies, according to CTV, kinda tasted like yoga-class perspiration.

Hot dog water: Would you try it?

He sold 60 bottles during the festival.

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"They've been drinking it for hours", Bevans told Global News the day of the festival.

That's because hot dog water provides "quicker sodium uptake for good health", he told prospective customers.

Each bottle of Hot Dog Water contains the following message in fine print at the bottom of the bottle: "Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices".

Bevans, who is really a tour operator and a performance artist, said he came up with the idea as he questioned the ridiculous marketing and health claims behind some products and thought to himself: "I bet I could sell hot dog water".

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"With clicks, likes, and social media combined with pseudoscience, we are particularly vulnerable when it comes to our purchases", Bevans added.

As Douglas Bevans, the guy running the show, explained to Global News: "We've created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could".

Not only that, but when hot dog water is applied to the skin in the form of lip balm, it would erase crow's feet.

Bevans said that some people got the joke right away, but others were "utterly confused".

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