IHOP announces it's changing its iconic name

Social media users noticed IHOP’s new logo looks very similar to o.b. tampons’ and the feminine product maker is flattered

IHOP soon to change its name to IHOB.

The tweet says,"For 60 pancakin' years, we've been IHOP".

IHOP announced the change (they called it "flipping" the name) on Monday but will not reveal the reason for it until June 11. Some suggested the "b" could stand for breakfast, bancakes or burritos - and a few other inappropriate proposals too.

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But Deb Gabor, CEO of Sol Marketing, disagrees, and says flipping the "p" in the name is all in good fun.

IHOP, or IHOb as it is now referring to itself as, even launched an online poll in which Twitter users could guess whether the "b" stood for biscuits, bacon, butternut squash or barnacles and at the moment it seems as if bacon and barnacles are the two most popular choices. In one photo shared on Twitter, people are seen looking on as workers change the text on both a tall sign next to an IHOP restaurant, and a smaller sign seen on the restaurant itself.

So for many Arabs, IHOP has always been known as IHOB.

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Take a look at Twitter reactions for IHOP changing its name to IHob in the slideshow above. "I ask as someone who for years was known as the girl from "bakistan". IHOP tweeted and posted to its Facebook page this week that it plans to "flip" the "p" in its name June 11, sparking a flood of internet speculation about what the new "b" will stand for. The restaurant chain has about 1,650 locations.

She said: "we're serious about the quality of food and our menu, and this name change really reflects that".

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