IHOP changes name to IHOB, internet has a lot of fun

Scott Olson—Getty Images

The chain is no longer the International House of Pancakes, but rather the International House of Burgers as they launch their new line of steakburgers.

With this move, IHOP follows a recent trend of restaurant chains tapping into markets outside of their specialties.

In an avid marketing attempt, it turns out, IHOP is not actually changing its name permanently. A release from the company said the letter "p" in IHOP was flipped "for the time being".

Others had more fun, speculating that the B stood for bitcoin or break dancing.

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In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee.

The risky switch from flapjacks to burgers comes after Dine Grand Global, the parent company of IHOP and Applebee's, saw a 1.9 percent decline in sales in its most recent fiscal year, reports show. Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.

Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll).

Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons.

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"We are definitely going to be IHOP".

The company is part of Dine Brands Global, the same company that owns the Applebee's chain.

Some people felt that maybe it'd try and get fancy and go with "brunch", which also makes sense.

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Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".

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