IHOp gets bashed for its underwhelming name change reveal to IHOb

The wait is over: IHOP has finally announced what the "b" in its new name - IHOb - stands for, and it has something to do with the new sizzling sounds from its restaurants' grills.

The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers.

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But the change might not be permanent. The pancake house is now selling what it calls "Ultimate Steakburgers" - a menu item so monumental, it seems, that it warranted a name change "for the time being", the company said in a statement. The video showcases burgers with names like "Big Brunch" and "Cowboy BBQ". So now there are a million and 1 restaurants which serve burgers near you. It looks like there will seven different types of burger.

"We're always going to have pancakes on the menu, we're always going to be IHOP", the company's president, Darren Rebelez, told Fox News on Monday from the flagship IHOb in Hollywood, California. At certain locations, customers can try one of the new burgers for as little as $6.99, a price that includes unlimited fries and a drink.

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The company is part of Dine Brands Global, the same company that owns the Applebee's chain.

IHOp has become IHOb, the International House of Burgers, serving up steak burgers any time of the day.

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