Imax Gives Thumbs Up To AMC’s New $20/Month Subscription Program

AMC Theatres earlier dismissed the Movie Pass plan and announced it was seeking to end its current deal with the company

However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass.

"We expect to see a surge in demand for Imax tickets from this exciting new program, which should drive incremental revenue to Imax theatres by offering consumers - for the first time - the freedom to experience blockbusters such as Jurassic World in Imax over standard offerings for no additional upcharge", said Imax CEO Richard L. Gelfond.

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Theatres has announced a forthcoming subscription service that will allow moviegoers to see up to three movies per week for the monthly price of $19.95.

You can see three movies per week. Also, you can see the same movie a couple of times, which MoviePass doesn't allow you to do. Subscribers can see all three movies on the same day if they wish and can watch the same movie repeatedly but can't carry over credits if they see fewer than three films per week. MoviePass pays for full-priced tickets and sells them at a discounted rate in order to capitalize on user data.

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You'll be able to use it at all AMC locations, including the Dine-in and Classic theaters across the U.S. In addition to being able to see the movies, you also get all the benefits of AMC's Stubs Premiere, which includes VIP service at AMC theaters, no online ticketing fees, and savings on food and beverages while at the theater at no added cost.

Theatres may be giving MoviePass a run for its money. Your membership fee will earn you reward points each month.

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