KFC creating vegetarian version of its fried chicken in United Kingdom

Kentucky Fried What? KFC will test a vegetarian alternative in UK

The menu move comes as KFC's United Kingdom restaurants seek to adhere to new British government guidelines that advise overweight adults to eat just 400 calories at breakfast and then 600 more at lunch and again at dinner.

In the USA market, KFC has no plans for meatless chicken offerings "at this time", however food industry experts say vegetarianism is on the rise and the restaurant industry is looking to meet changing demand.

A KFC spokesperson said its meat-free research is part of a broader push at the chain to reduce calories per serving by 20 percent and introduce a number of lower calorie options.

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As fast food chains scramble to provide healthier alternatives to traditional menus known for high caloric fries and sugary sodas, KFC U.K. The company said the new recipe will be tested on customers this year and if successful, it will be introduced by 2019.

In addition to the vegetarian option, KFC has said it will offer low or zero calorie soft drinks and trial a behavioral change program created to "nudge" consumers toward lighter options.

While the new recipe is still in its developmental stage, KFC assures patrons that it will not change its famous secret blend of 11 herbs and spices as passed on by Colonel Harland David Sanders.

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LONDON-KFC says it's cooking up a new, healthier recipe, one that will be missing the restaurant chain's most famous ingredient: chicken. Consumers increasingly seek out organic and less-processed foods, while those with concerns about antibiotics in meat and poultry and animal welfare are turning to plant-based alternatives.

In April, White Castle added the option to switch for a vegan Impossible Burger on any of their sliders.

KFC is not the only company looking to shake up its established menu. "We're talking about millions of people dramatically changing their diets".

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