Twitterverse has fun with IHOb Name Change

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Many poked fun at IHOP's surprising move, with fast food chain Wendy's also taking a jab at the said restaurant via Twitter when a user asked about "selling burgers on its block". It's adding several burgers to its menu.

IHOP announced on Monday it was rebranding as IHOb to promote its new line of burgers.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business", CMO Brad Haley tells him.

The company's social media team put out a message that said there's no need to stress over the name change.

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Other US chains, including Waffle House, also mocked the name change, saying: "Even though we serve delicious burgers. we know our roots".

Now, keep in mind, when the company announced their transition, they did note in their announcement that the name change wasn't permanent and "just for the time being".

If you were looking for IHOP's Twitter account (as this reporter was), you'll find nothing but a ghostly image of the past, and you'll be redirected to the new IHOb account, as the company officially renamed itself Monday morning. IHOP-IHOB then admitted its tweets were part of a limited time promotion. Netflix US tweeted: "brb changing my name to Netflib".

IHOP... sorry... IHOb is now in the middle of one of the most confusing yet hilarious marketing campaigns.

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"Just because we have pancakes doesn't mean we can't do anything but pancakes".

"As it relates 'IHOb, ' I will say that they've done a great job at creating anticipation for what it was all about", says Bill McLaughlin, SVP Sales & Marketing at ShopAdvisor.

But the trick comes with making the idea stick long after IHOb campaign ends.

IHOP recently teased a name change, flipping its "P" to a "b". And you have to give it to them, it's working.

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