'IHOb' Is Already Back to Calling Itself IHOP Again

Is Di Giorno OK

On Monday, the chain announced on social media that its time as IHOb, the International House of Burgers, had come to an end. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the company said in its Facebook post.

IHOP is giving away its iconic short stacks for a few cents on July 17.

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Remember all that drama over IHOP changing its name to IHOb? And as it turns out they're not even changing their name after all. The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers".

The answer is yes, both burgers and pancakes will be left on IHOP's menu.

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While the change got plenty of hype online, and resulted in brick-and-mortar locations swapping out their signage in favor of the new brand name for the ubiquitous diner chain, it was not meant to last long.

Looks like they can coexist under one house of burger-pancake roof from now on.

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