Netflix Premium service gets bumped down with new and pricier 'Ultra' tier

Netflix TV

As more homes get 4K Ultra HD TVs capable of displaying HDR content - about 31 percent of US homes now have 4K Ultra HD TVs, according to the Consumer Technology Association - some Netflix subscribers would be willing to pay more for the best quality video in the Ultra plan. Currently, the highest package is worth $13.99 that is known by the name of Premium. With the second option, both Premium and Ultra customers would have the ability to stream UHD content concurrently on four screens, but Ultra consumers would have the extra benefit of high dynamic range (HDR) content, which provides a more realistic picture than standard HD. Based on the report, Netflix is testing several versions of the plan that could use HDR video streaming to make it stand out from other versions. Maybe, this is why they have restricted the test of the new Ultra subscription to a few selected group countries in Europe.

Love binge-watching Netflix? Well if you are a subscriber to the company's Premium plan, you might end up shelling out more for the service.

"This feature is only offered on the website and has seen declining usage over time", said Netflix spokesperson Smita Saran.

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"This is now only a test, and Netflix might decide not to bother with it as a consumer product".

Netflix is about to go into ultra mode.

Wall Street analysts have said that Netflix has enough pull for testing out these higher prices.

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At the moment, there are three tiers available to subscribers: Basic costs $7.99 per month and lets you watch on one screen (be it a TV, laptop, smartphone or whatever), Standard costs $10.99 and lets you watch on two, and Premium gives you four screens for $13.99.

Now on to the "Ultra" high-end streaming plan.

According to a report out of Italy, Netflix will add a new fourth tier of service called Ultra that will be priced at €16.99 a month in Italy.

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