UK Internet Video Streaming Services Overtake Traditional Pay TV

Walmart mulls video streaming service to rival Netflix, Amazon: report

Walmart may be the next giant to enter the video streaming wars, according to a report from The Information.

According to claiming sources of The Information, it could be priced less than $8 per month and offer a free plan with ads as well. Combined subscriptions to streaming services reached 15.4 million as of Q1 2018, while paid TV subscriptions is at 15.1 million. Customers living in the middle of America may gravitate toward a lower-cost option. It's not known whether Walmart would seek to cultivate original, in-house content to entice new subscribers, nor whether it would rely exclusively on licensing agreements (and, perhaps, its market-penetrating reach) to align only existing films and TV shows for the platform.

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BBC News reports that the BBC, ITV and Channel 4 have already had early conversations about the possibility of working together to create a combined streaming service with the potential to compete with the likes of Netflix and Amazon Prime TV.

Survey data published by Ofcom show that Netflix had 9.1 million United Kingdom subscribers in the first quarter, while Amazon Prime Video had 4.8 million customers. But neither Movies on Us nor Vudu are anyway near as popular as Netflix or Amazon Prime Video, and Walmart likely wants to grab some of the eyeballs that Netflix and Amazon pull in every day.

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One confusing thing with the report is that Walmart is also looking into launching an ad-supported streaming service. Currently, you can watch both movies and TV shows on Vudu for free as long as you are willing to watch ads.

Walmart's possible foray into streaming comes amid a broader battle between the company and Amazon.

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The report doesn't specify what kind of series, movies or other forms of programming would be included if the company decides to make forward with their new SVOD service and the report also added that, at this point, Walmart may ultimately decide not to move forward with the streaming service.

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