Wayfair Launches First-Ever Mixed Reality Commerce Experience with Magic Leap

Magic Leap Founder, Website Hint at Wednesday Launch News for Mixed Reality Headset

Magic Leap One is a spatial computing system similar to Microsoft HoloLens.

What Does The Magic Leap One Offer?

Magic Leap has officially launched the Magic Leap One Creator Edition, a wearable computing device for creating immersive experiences.

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Magic Leap, the company that has been promising the best in augmented reality for the past four years, has finally released the Magic Leap One to developers. It's also only available to developers in six markets in the U.S. The designers and developers who pick up this headset will be able to try a limited number of experience and will also be able to develop their own apps which will be distributed through the Magic Leap World store. With the Helio technology, customers are able to interact fluidly with adjustable 3D digital models of Wayfair products that have been superimposed on real world images.

For those with a bit more money, for an extra $495, you'll get the "Professional Development Package" that includes a Magic Leap Hub cable and membership to the firm's RapidReplace program, which looks to provide hardware replacements if needed within a 24 hour period. There is Tónandi, a collaboration between Sigur Rós and Magic Leap Studios, and provides an "interactive audio-visual exploration of the sounds and spirit of the band". The upcoming Dr. Grordbort's Invaders is an action game involving invading evil robots, developed with Weta Workshop.

The Magic Leap One Creator Edition also has a Gallery for content organization, a Social application for shared experiences, and a Screens apps for viewing content. Magic Leap will, however, sell you prescription lenses you can pop onto the headset. While anyone can order one, the price will likely limit it to early adopters, and it's only available to ship to certain cities, since the deal includes a hand delivery and a personal setup.

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To be part of the Magic One ecosystem, developers can sign up for the Magic Leap Creator Portal.

Powered by a Nvidia Tegra X2 processor, which sits around the wearer's waist in a "Lightpack", the Magic Leap One allows users to control and manipulate computer generated objects that can be seen only when the headset is worn, says Trusted Reviews. Magic Leap is limiting the release to selected cities in the USA to start, as each purchase comes with a free technician visit to help users fit and set up the device.

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